Samsung TV Plus just got a lot more interesting for shoppers. The free streaming service added an Amazon Live FAST channel to its lineup, blending regular TV viewing with a built-in shopping experience.
If your Amazon cart has been looking a little empty lately, this new partnership might change that fast.
What the Amazon Live FAST Channel Actually Does
FAST stands for free, ad-supported television. So you’re not paying anything extra to watch. But the real trick here is something called Shop the Show technology.
Here’s how it works. While you’re watching the channel on your TV, you can scan an on-screen QR code with your phone. That opens a synchronized experience inside the Amazon Shopping app. From there, you can browse the exact products featured on screen, check prices, and buy without ever pausing the show.
Plus, you can join live chats on your phone at the same time. So it’s part shopping channel, part social experience, all happening at once.
What Kind of Content Will You See
Amazon Live isn’t just product demos running on a loop. The channel mixes curated shopping segments with actual entertainment.
Expect live broadcasts featuring celebrities, creators, and hosts. Original series include shows like In Bed with Paige DeSorbo, Pick Your Prize, and Shopping Court. Samsung’s press release also mentions content tied specifically to Amazon shopping events, so big sale periods like Prime Day could come with dedicated programming.
The Amazon Live FAST channel originally launched on Prime Video back in 2024. This Samsung TV Plus addition expands its reach significantly.
Which Devices Can Access It
Samsung TV Plus runs on a wide range of Samsung hardware. Any Samsung Smart TV released after 2016 supports it. So do Galaxy smartphones and tablets, Samsung Smart Monitors, and even Family Hub refrigerators.
That’s a pretty broad device list. Chances are, if you own a Samsung product from the last several years, you already have access to Samsung TV Plus and this new channel.
The Bigger Picture Here
This partnership makes sense for both companies. Amazon gets a new platform to push its Shop the Show technology beyond Prime Video. Samsung gets fresh content that keeps people inside its free streaming ecosystem.
For viewers, it’s a genuinely new kind of TV experience. The idea of scanning a QR code mid-show and buying what you just saw on screen feels like it could catch on, especially during live events and celebrity-hosted shopping segments.
Whether you find it exciting or slightly terrifying probably depends on how your relationship with the Amazon app is going right now.
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