Shopping online used to mean waiting days for a package. Now Amazon is pushing that timeline down to a single hour — and they’ve built a whole new page to help you find what qualifies.
Amazon just launched its “getitfast” page, a dedicated spot that shows you every product eligible for same-day delivery in your area. Alongside it, the company added new search filters and product tags specifically for 1-hour and 3-hour delivery options. So instead of guessing whether that item ships fast enough, you’ll know right away.
It’s a genuinely useful feature. But it also raises some real questions about what this means for local stores and small businesses.
The New ‘Getitfast’ Page and How It Works
The concept is pretty straightforward. Visit the getitfast page, and Amazon shows you items available for ultra-fast delivery based on where you live. Products now carry tags flagging whether they qualify for 1-hour or 3-hour delivery. Plus, new search filters let you narrow results by delivery speed right from the start.
That means no more clicking through product pages and cross-referencing delivery estimates. You simply filter for what you need and see only items that can actually land at your door within your preferred window. For anyone who’s ever scrambled to find something last-minute, that’s a meaningful change.
Amazon operates same-day delivery seven days a week. And they’ve confirmed plans to expand availability even further in the coming months.
Where Same-Day Delivery Works Right Now
Coverage is already broader than most people might expect. The 1-hour delivery option currently reaches hundreds of cities and towns across the United States. That includes parts of major metros like Los Angeles, Chicago, and Washington, D.C. But it also extends to smaller cities such as Des Moines, Iowa; Boise, Idaho; and American Fork, Utah.
The 3-hour option reaches even more of the country. Amazon has it running in over 2,000 cities and towns, spanning large urban centers, mid-size cities, and surrounding suburbs. Places like Cornwall, Pennsylvania; Harrah, Oklahoma; and Arabi, Louisiana are already on the list.
That suburban and small-city reach is notable. Amazon’s been spending the past year shifting its fulfillment center strategy specifically to serve areas outside major metros, including rural regions. This getitfast page is essentially the consumer-facing result of that infrastructure investment.
What Does 1-Hour Delivery Actually Cost?
Speed comes at a price, naturally. Here’s how the pricing breaks down:
- 1-hour delivery: $9.99 for Prime members, $19.99 for non-Prime
- 3-hour delivery: $4.99 for Prime members, $14.99 for non-Prime
- Standard same-day delivery: Still free for Prime members on orders over $25, or $12.99 for non-Prime customers
So if you’re a Prime member who needs something within the hour, you’re paying roughly $10 for that convenience. Whether that feels reasonable depends entirely on your situation. Late-night urgent purchase? Probably worth it. Just impatient? Maybe less so.
Amazon Has Been Chasing Ultra-Fast Delivery for Years
This launch fits into a longer pattern. Amazon previously tested 30-minute deliveries in Seattle and Philadelphia. Those experiments helped the company understand what infrastructure it needed to make near-instant delivery viable at scale.
Over the past year, Amazon leaned heavily into robotics and strategically located fulfillment centers to push faster delivery to more areas. The getitfast page is essentially the storefront window for all that backend work.
The question worth asking, though, is what this acceleration does to local retail. When Amazon can deliver a product to your door in the time it takes to drive to a store and park, the competitive pressure on local businesses gets real. The new search filters and product tags make ultra-fast delivery even more visible and tempting, which could shift purchasing habits further toward Amazon for everyday items that local stores currently cover.
That’s not a reason to ignore a genuinely useful feature. But it’s worth keeping in mind, especially if supporting local businesses matters to you.
Should You Use It?
Honestly, for genuine urgent needs, the getitfast page is a solid tool. Forgotten birthday gift, last-minute household essential, something you need for a project today — those are exactly the situations this was built for.
If you’re a Prime member in a covered city, the 3-hour option at $4.99 is actually pretty competitive compared to driving somewhere yourself. The 1-hour tier at $9.99 is pricier, but for truly time-sensitive moments it makes sense.
Just maybe don’t let the convenience become your default shopping mode. Your neighborhood hardware store and local pharmacy are already competing on a tough playing field. Sometimes the 10-minute drive is worth it.
Comments (0)