Another year, another price hike from Netflix. The streaming giant just bumped up rates across all three of its US plans, and this time no tier escaped the increase.

As Variety first reported, the new pricing went live on Netflix’s plan help page on March 26, 2026. Netflix confirmed to CNET that new customers pay the higher rates immediately. Current subscribers get a bit more runway — expect an email about a month before the changes hit your bill.

New Netflix Pricing Breakdown

Here’s exactly what each plan costs now:

Netflix back-to-back annual price hikes from 2025 to 2026
  • Standard with Ads: $9/month (up from $8)
  • Standard (ad-free): $20/month (up from $18)
  • Premium: $27/month (up from $25)

Sharing your account with someone outside your household? That extra-member add-on got pricier too. The ad-supported extra member slot now runs $8 per month, up from $7. On an ad-free plan, that extra slot costs $10 monthly.

Netflix Says It’s About Reinvesting in Content

Netflix three US plan tiers with new monthly pricing breakdown

The company offered a familiar explanation for the increases. A Netflix spokesperson told CNET: “Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience.”

So the message is simple. Higher prices fund better content. Whether subscribers feel they’re getting that value is a different conversation.

Streaming Price Hikes Are the New Normal in 2026

Netflix isn’t alone in squeezing subscribers this year. Since January 2026, several major streaming platforms have followed the same playbook. Spotify, Prime Video, Crunchyroll, and Paramount Plus have all raised their monthly or annual rates.

And this isn’t even Netflix’s first recent price increase. The company last raised prices in January 2025, meaning subscribers are seeing back-to-back annual hikes. That pattern is becoming standard across the industry, not the exception.

Multiple streaming platforms including Spotify and Crunchyroll raising prices in 2026

What This Means for Your Streaming Budget

If you’re juggling multiple subscriptions, these increases add up fast. Netflix alone now costs $108 per year on the cheapest ad-supported plan. The premium ad-free experience runs $240 annually, plus another $120 if you add an extra member.

The timing of your billing cycle will determine when the new price actually hits your account. Keep an eye on that email from Netflix — it’ll arrive roughly a month before your rate changes.

For now, the cheapest path into Netflix stays the ad-supported Standard plan at $9 per month. It’s not glamorous, but it keeps you on the platform without committing to $20 or $27 monthly during a stretch when every streamer seems to want more of your wallet.